A One-Day Workshop Won't Fix a Systemic Problem
You’ve likely tried sales training before. The team gets a temporary boost of motivation, but within a month, everyone reverts to their old habits. This is a common and costly frustration.
The problem isn’t your team; it’s the approach. A generic, one-size-fits-all sales course fails because it doesn’t address the real barriers to your success:
- A Lack of Consultative Skills: Your team can talk about your product, but they struggle to diagnose a customer’s real business problem and build a compelling financial case for your solution.
- An Inconsistent Sales Process: Your “star performers” succeed on instinct, but you have no scalable system to help the rest of your team replicate that success and win consistently.
- No Reinforcement: The training fails because your managers haven’t been equipped with the sales coaching skills to make the new behaviours stick, correct mistakes, and drive accountability.
Our approach is different. We integrate expert sales training (the skills) with ongoing sales coaching (the system) to create lasting, measurable change.
A Complete Framework for High-Performance Sales
We don’t run generic seminars. As a leading provider of sales training in Brisbane, and across Australia, we build a completely bespoke program around your unique commercial challenges.
Deep Diagnosis & Bespoke Program Design
We start by understanding your business. We analyse your market, your products, and your current sales process. We interview your leaders and team members to identify the specific skill gaps and barriers that are holding you back. The result is a sales team training program that is 100% relevant to your world.
Practical Skill Development (The Training)
This isn’t just theory; it’s hands-on application. Your program will be tailored to what your team needs most, including:
- Consultative Selling Frameworks
- Advanced Questioning & Active Listening
- Value Articulation & ROI Selling
- Complex Negotiation & Objection Handling
- Strategic Prospecting & Pipeline Management
Leadership Reinforcement (The Coaching)
This is our key differentiator. A program’s success depends on the sales manager. We provide your leaders with dedicated sales coaching to transform them into effective coaches who can make the training stick, drive a culture of high performance, and hold their team accountable for results.
Leaders We Have Worked With
“The market was changing, and we needed to shift from a reactive to a proactive sales team. What we liked about Executive Consulting Group was that it wasn't a one-stop shop; it was a detailed, six-month process of training and personal coaching. The most significant impact was gaining a structured approach to our sales and key account plans. As a result, our whole team is speaking the same language, our sales results are very positive, and we are closer to our clients than ever before. We now have a clear strategy and focus for the future.”
“Before engaging with Executive Consulting Group, we were lacking a way forward and I was working too much in the business, not on it. What stood out was their proposal's 'understanding section', it proved they knew exactly what we needed. The strategy workshop and recruitment of a salesperson got us moving forward, and we now have a detailed operational plan that lifted us out of the survival mode COVID put us in. I would definitely recommend them to any business that wants to take their operations to the next level.”
“When I took over as CEO, the entire board was replaced and I was facing a challenge so daunting I was actually thinking of quitting. In conversations with Ralph, we devised a strategy and began an intensive coaching process with my completely new and inexperienced management team. As an outsider, he could get people out of their comfort zone in a way that wouldn't have been possible for me. Starting an executive consulting process with your team… it definitely pays off.”
"We needed a new approach, and what attracted us was the hands-on method. They didn't just present a framework; they analysed our pain points and created a documented plan that he was willing to back up and implement - that was the big difference. He transformed our sales team into trusted advisors and showed us that successful recruiting isn't about finding the best candidates, but finding the right person for the job."
"Executive Consulting Group came in and provided the clarity and detailed plan we needed to break through our sales plateau. They helped us with everything from sales mindset to recruiting the right people for our interstate expansion. I'd recommend them to any business looking to increase their sales and implement more structure around their sales team. They certainly have done a great job for us."
"We needed a new approach, and what attracted us was the hands-on method. They didn't just present a framework; they analysed our pain points and created a documented plan that he was willing to back up and implement - that was the big difference. He transformed our sales team into trusted advisors and showed us that successful recruiting isn't about finding the best candidates, but finding the right person for the job."
"Executive Consulting Group came in and provided the clarity and detailed plan we needed to break through our sales plateau. They helped us with everything from sales mindset to recruiting the right people for our interstate expansion. I'd recommend them to any business looking to increase their sales and implement more structure around their sales team. They certainly have done a great job for us."
“Before engaging with Executive Consulting Group, we were lacking a way forward and I was working too much in the business, not on it. What stood out was their proposal's 'understanding section', it proved they knew exactly what we needed. The strategy workshop and recruitment of a salesperson got us moving forward, and we now have a detailed operational plan that lifted us out of the survival mode COVID put us in. I would definitely recommend them to any business that wants to take their operations to the next level.”
“The market was changing, and we needed to shift from a reactive to a proactive sales team. What we liked about Executive Consulting Group was that it wasn't a one-stop shop; it was a detailed, six-month process of training and personal coaching. The most significant impact was gaining a structured approach to our sales and key account plans. As a result, our whole team is speaking the same language, our sales results are very positive, and we are closer to our clients than ever before. We now have a clear strategy and focus for the future.”
“To reach our ambitious organisational goals, we decided that we had to do things differently as we had not reached our target for the last 10 years, and basically had hit a glass ceiling.
We engaged with ECG and they created a bespoke training program for us that addressed our specific needs. We are now 4 months down the track and things have really changed! Our whole interaction with prospects and clients has changed – who we talk to, what we talk about, the way we pitch our value proposition, and our follow-up process. Not only our business development approach has changed, but also our sales pipeline has changed. We are closing deals faster and with better financial outcomes.
For the first time in 10 years, we are not only heading toward reaching our targets this financial year, but we will actually smash them! I highly recommend a sales training partnership with ECG as they guided us through our sales glass ceiling!”
Chris Strickland
CEO, Lacima Group
“After two years of working with ECG, we are well on track to realising our ambitious five-year growth objectives to triple our revenue.
The investment we made in working with ECG has had the best return of all the improvement projects we have ever undertaken, while also empowering our entire team to play an active role in our business growth journey.
We look forward to the next phase of working with ECG where we will further extend our business through additional service offerings, winning even more market share and helping our clients to further excel in their endeavours.”
Michael Connelly
Managing Director, CPR Group
“I engaged Executive Consulting Group (ECG), as I needed sales expertise to help me drive my numbers of sales up along with my margins.
My sales team consisted of one senior BDM and two inbound salespeople, who had never had any prior sales training.
Ralph began a 6-month sales training and coaching program with my sales team and trained them on a fortnightly basis over 6 months. Jim worked as an outsourced Sales Manager with the sales guys on a weekly basis to help execute on the new learnings and ensure adherence to the new way of working.
The results over 2020 have been very impressive. My sales team’s abilities and professionalism increased significantly and we are now far exceeding our weekly sales targets. The sales training was a change program that has taken our business to a whole new level of capability.
I highly recommend ECG to anyone that needs to improve sales for their organisation, and the skills and professionalism of their teams.”
Pete Theron
Managing Director, OZ Excavator Buckets Pty Ltd
“Ralph spent 11 months working closely with our organisation delivering a sales and client-engagement coaching and mentoring program. His expert facilitation and mentoring allowed us to better understand the sales cycle, shorten sales lead times, and helped our team bond during a period of organisational change.”
Katie Barns
Technology Manager, Global Mining Company
“We were like many other mining services companies, a victim of the industry downturn and in scarcity mode. We knew we had to do something, but the idea that it would cost money and with no guarantee of success, made us hesitant.
After an initial session, we agreed to start with a 9 month sales skills training program for specialists and managers who had contact with clients. Half way through the program, we had a 2 day workshop, in which we did a lot of practice. This workshop really hit home and allowed us to practice the power of using excellent consultative selling skills.
More importantly, through the 9 months each of our people in the program started to understand that selling had to be followed up with a genuine commitment to delivering the outcomes discussed during the meetings with prospective clients. This enabled us to generate more repeat clients and had different conversations with prospective clients that led to better outcomes and setup our projects for success from the start.
Having finished the program, our company is now in a different space! Call it abundance mode. Even though the industry we are in still hasn’t completely recovered from the downturn, we absolutely have. We demonstrate to our clients the value we add to their business and the result is that we grow, we expand, and our margins have also improved.
We look forward to again working together with Ralph, because we know there is an excellent Return on investment!”
Gerard Wood
Managing Director, Bluefield
“I reached out to Ralph when our company was in need of training for our team which was about to attend a significant trade exhibition. From the instant that we connected we developed a great rapport.
Ralph delivered a two-day Exhibition and ran Perception Enhancement Workshop. This intensive workshop was tremendous preparation for this significant week-long exhibition. The workshop had a great positive impact on the morale & team spirit and equipped the participants with practical knowledge to carry out their respective roles during the exhibition and follow up process.
As a result of this, the company was successful in developing a significant number of quality leads. A number of these leads were successfully converted into sales. These sales made a 15% increase in the annual revenue for the year.”
Gregory Yon
CEO, NID Pty Ltd
Schedule Your Complimentary Consultation Session
Reach out for a conversation with our specialists and and learn how our bespoke approach will enhance your performance.
